This was a school project where we (a group of 5 students) had to come up with a whole bunch of things for the MGL theatre, and my part was to create a new form of communication.
Since they already had their logo, and didn't want to change it, I came up with the idea of playing with the logo a bit. I figured I can make the logo "unveil" with making several different elements, each would unfold a bit more. Another idea came up - the MGL theatre is in Ljubljana city centre, so I can as well incorporate this into my design. As you can see, the starting element is original MGL logo and the ending element is a circle (or 3 circles) - It can work the other way around too.
All this elements were ment to be sprayed on the floor all over the city to lead people to the MGL building. They could also be used in many different applications.
